The first step is to reach out to me! We will have an initial discussion about your business and who you want your website to reach. I will email you  a questionnaire to complete in order to find out about who you are hoping to attract in your private practice and your design preferences. If you have come across other websites that have elements that you like, you are welcome to share those with me. The more information you can give me about your preferences for colors, imagery and overall look and feel, the more efficient the process will be for me to create something that resonates with you.

Once I have your thoughts about design, I will create two different design directions. These will be jpeg Photoshop mock-ups that I will post online for you view. You will then give me your feedback, what you like, don’t like, what you might like to see changed, etc., and I will work to revise the design. Usually by three rounds of revisions at the most, we will land on a final design that will attract your ideal client and represent your unique style and personality.

Now that the design is established, I will need your full content (text) to build out the working version of the website. Your site will be built in a “responsive” design, meaning it will adapt to display optimally on mobile devices. I build sites on the WordPress platform which is a powerful content management system that allows your site to grow and evolve as the web develops. Once there is a working version of the site, you’ll get to view it and make any additional changes. Then we’re ready to launch it!

As a designer, I do not write the content (the text, or copy, on your website) — my role is to take your content and present it visually on the site so that it is clear and makes sense for visitors. I’m happy to provide general suggestions for making your content SEO and client-friendly, and I am also glad to refer you to professional copywriters who specialize in writing for helping professionals if that’s something you need.

Writing content can be overwhelming for many people. Don’t stress it! A website is dynamic thing that can always be changed, so don’t worry if your copy isn’t perfect. Done is better than perfect!